Persuasive Communication: What Makes Messages Persuasive?

Bart Collins, Purdue University

Understand what makes message persuasive and how to develop persuasive messaging

What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization’s efforts at developing more persuasive messaging strategies.

What topics will you cover?

  • What is strategic communication
  • What are “persuasive campaigns” and “persuasive messages.”
  • Tailoring messages to specific audiences
  • Message factors that impact message persuasiveness
  • How media choice impacts persuasiveness
  • Assessing and evaluating message effectiveness.

The Brian Lamb School of Communication is one of the world’s leading communication programs. The lead instructor, Dr. Bart Collins, directs the Lamb School’s Master of Science program in Communication, and the graduate certificate program in strategic communication management. He also teaches coursework in principles of persuasion and social influence.

The course is ideal for anyone considering postgraduate study, such as Purdue’s three-course online Graduate Certificate in Strategic Communication Management or ten-course online Master of Science in Communication.

Сессии:
  • 24 июля 2017
  • 17 апреля 2017
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Ещё из рубрики «Бизнес и менеджмент»:
Regular_1423f4cc-b7f9-43c4-890c-d33c35db6e67 Big Data: Mathematical Modelling
Learn how to apply selected mathematical modelling methods to analyse big data...
Regular_d8af6c2e-2762-407e-8914-e24e6d63e258 Management and Leadership: Leading a Team
Develop a business plan and build a team with one of two courses in the Management...
Regular_b3f903ef-4bbd-47a1-9f82-31cfe4a9267b Business Process Management: an Introduction to Process Thinking
Understand the importance of process thinking today. Improve organisational...
Course%20tile_emergencymanagement Emergency Management
Learn the concepts, principles and practice of Emergency Management through...
Course%20tile_entepreneurship Entrepreneurship and Family Business
Discover the tools and techniques that will enable you to succeed in business...
Ещё от FutureLearn:
Regular_d9e61125-ca2d-4240-abba-751ca981345f Exploring Our Oceans
Explore the half of our world covered by deep ocean, and how our lives affect...
Regular_0b35ad61-2228-424d-ab31-0df605e4dad4 Empire: the Controversies of British Imperialism
The British Empire continues to cause enormous disagreement among historians...
Regular_fa99cebe-36d2-4a25-8158-c66619dc5f7d From Notation to Performance: Understanding Musical Scores
Explore what’s involved when musicians create a performance from musical notation...
Regular_6071c95c-61b8-413c-b866-b52f0813cf11 Genomic Medicine: Transforming Patient Care in Diabetes
Learn how developments in genomics are transforming our knowledge and treatment...
Regular_1423f4cc-b7f9-43c4-890c-d33c35db6e67 Big Data: Mathematical Modelling
Learn how to apply selected mathematical modelling methods to analyse big data...

© 2013-2017