Tourism Industry Analysis

Canvas Network

Full course description

Starts April 6, 2015

This course examines basic and broad knowledge of economic impact modeling and Tourism Satellite Accounts, focusing on measurement of tourism as an industry. Participants will be guided through senior-level instruction centering on a globally accepted method to measure tourism as an industry. In the end, participants will see tourism from a fascinating new perspective and will see possibilities to change the various regions of the world for the better through tourism. This course is suitable for any student with curiosity about the industry.

Prerequisites: Knowledge of high school algebra and MS-Excel skills would be very helpful to navigate this course. If you did not have those skills, you can still take this course by pledging to work harder. You shall have solid knowledge of those by surviving this course.

Required Materials: Students have to have MS-Excel software.

Intended Audience: Professionals in the tourism industry, students interested in tourism careers, tourism industry educators, tourism industry legislators

Time to complete the course: 7 weeks (weekly modules can be completed at your own pace)

Certificate for completing the course: Issued upon course completion; issued by course instructor

Format: Instructor-led

Prerequisites: High school algebra and spreadsheet software skills (MS-Excel)

Recommended Materials: MS-Excel software


Dr. Tadayuki Hara

Associate Dean of Finance and Administration

Dr. Tadayuki Hara joined the UCF Rosen College of Hospitality Management in 2005 from the School of Hotel Administration at Cornell University. From 2008-2010, he served as an interim Associate Dean, and since 2010 has served as an Associate Dean of finance and administration. Before his career in academia, he spent 19 years working in global wholesale investment banking (project finance and acquisition), corporate finance, and also in foreign services. He has been active in local and global community services, including his work as a Treasurer of the Association to Preserve Eatonville Community, an African-American non-profit cultural organization (in Orlando); as a Chair of the Board of Trustees of Orlando Hoshuko (kindergarten, elementary, and middle school in Orlando); as a Technical Advisory Board member of and Consultant for Tourism Statistics & Tourism Satellite Accounts (TSA) at United Nations World Tourism Organization (UNWTO); as an Advisor for TSA education at UNWTO Regional Support Office (UNWTO-RSO); and as an Advisory Committee Member for International Trend Research on Tourism Statistics, Japan Tourism Agency. He has two master’s degrees (hotel administration and regional science), a Ph.D. from Cornell University, and an M.B.A. from the University of Glamorgan, Wales.

  • 6 April 2015, 8 weeks
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  • Language: English Gb


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