This course provides an engaging and methodical insight into the past and present cultural and commercial music industry developments, directions, and trends. It will equip the students with the knowledge and skills necessary to appreciate, understand and more productively participate in today’s music industry field.
A development of music industry and its systems was not an
instantaneous, single event that can be attributed to one point in time,
one idea, one person, or one institution. Its evolution, from a solely
cultural phenomenon to a multifaceted commercial product, involved
various social, technological, and legislative processes that defined
its place in the society. Ultimately, in order to truly understand the
new world of the music industry and its future direction, one must
consider its progress and development stemming from those diverse
This course explores and addresses those often
neglected, but vital, issues and perspectives as it is maps out,
clarifies, and analyses today’s music industry structures, principles,
and spectrum – the issues of not just the existing surface state, shape,
and mechanics, but of deep root causes and origins. For, it is these
original particles of the music industry’s DNA, combined with all its
adaptive mutations over time, that lead to true understanding of its
present and allow a meaningful glimpse at its future.
is divided into five academic units, each consisting of three learning segments
– the roots, the regulations, and today’s industry methods and practices -
scheduled as follows:
- Introduction -
Elephant, A Miracle, And The Messengers Of Doom"
- Roots: Music Publishing & Copyright - “And
Music Learned To Play Business”
- Regulations, Part 1:
Music Copyright Fundamentals; © and ℗ - “The
Birds And The Bees Of The Cs And The Ps”
- Regulations, Part 2: Musical Works Licensing - “Penny
For Your Thoughts (If I Can Sing Them)”
and Practices: Music Publishing - “Can’t Eat A Song, Now Can You?”
- Roots: Live Music Industry - “Of Bread And Games”
- Regulations: Live Music Licensing, Insurance, and Permits - “Dotting
The Is And Crossing the Ts”
- Methods and Practices: Concert Promotion - “If You
Build It They Will Come…Or Not"
Roots: Recording Industry - “Sounds
- Regulations: Sound Recording Licensing - “Paying
- Methods and Practices 1: Recording Industry - “Madness, Meet Method”
- Methods and Practices 2: Standard Recording Agreements - “Bargains
And Bridges (For Sale)”
- Roots: Magnetic Recording and Multitracks - “Multiple
- Regulations: Digital Recording, Reproduction, and Transmission - “Putting
A Leash On A Music Byte”
- Methods and Practices: Recording Production Planning - “A
- Roots: CD, MP3, and Online Marketplace - “So One
Thing Led To Another…”
- Regulations: Fair Use Doctrine, Sampling, and Creative Commons - “To Use
Or Not To Use, That Is The Question”
- Methods and Practices 1: Recording Agreements for Today’s Industry - “Time
To Put Your Clothes On, Emperor”
- Methods and Practices 2: Music Promotion, Distribution and Sales - "Papa's
Got A Brand New Bag (Full Of Online Services)"
An interest in the history, workings, changes (and issues) surrounding the music industry.
Links will be provided to a variety of governmental/industry websites and other online material.
The course will consist of lecture videos, which average 10 minutes in length. There will also be quizzes, inline video quiz questions, and other suggested activities. There will also be suggestions for outside readings, resources, and discussion.
- What resources will I need for this class?
- A computer
- Reliable Internet access
- An interest in the music industry
- What is the coolest thing I'll learn if I take this class?
- The issues facing the Music Industry (now and in the past)
- The creative solutions being pursued by independent artists and labels
- What background is expected for learners in this class?
- An interest in the music industry
- What can I earn for completing this course?
- You can earn a Verified Certificate by
verifying your work with a risk-free, no obligation Signature Track
trial. Payment for Signature Track can be made anytime until the week before
the course ends — so you’ll be more certain that you’ll earn your Verified