Marketing Analytics: Marketing Measurement Strategy

Stephan Sorger, BerkeleyX

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What will you learn

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

Dates:
  • 14 January 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

More on this topic:
291ed465-7c33-4b3d-b8fb-ffd1f12193a6-18c8d4a03ff8.small Marketing Analytics: Data Tools and Techniques
Learn how to measure, manage and analyze customer data to make effective marketing...
Modelthinking Model Thinking
In this class, you will learn how to think with models and use them to make...
Extensionflag Digital Marketing: Social Media and Online Strategies
Marketing practices have dramatically shifted with the rise of social...
18821_ca55_7 Media Buy Academy: Get More Leads & Sales to Your Website by Knowledge.ly .ly (and 1 other)
Discover the Proven Strategies to Generate 10x More Leads and Sales in Any...
20176_02fb_16 Digital Marketing Training - Social Media Marketing Training
Digital marketing training to Learn How to Use Social Media, Social Media Strategy...
More from 'Computer Science':
1bda401c-840c-4316-b3b6-e9357f26ad92-b01ec12f25c4.small Analyzing and Visualizing Data with Power BI
Learn Power BI, a powerful cloud-based service that helps data scientists visualize...
Regular_4b0b0579-ad25-4009-b3d4-b99d91da5870 Functional Programming in Haskell: Supercharge Your Coding
Get an introduction to Haskell, the increasingly popular functional programming...
Regular_968073c1-6804-4d8e-a857-a19f0e54d8d9 Digital Skills: Mobile
Learn about mobile design, development and creating mobile experiences, as well...
7b3e45ca-d79b-48e3-9b78-4e91f4209e3b-4b6a590c9549.small Data Structures Fundamentals
Learn about data structures that are used in computational thinking –...
Regular_99be8ca2-2b3f-4e7f-948c-22c59e77017a Start a CoderDojo Club
Get support and advice on how to grow your confidence in coding and start a...
More from 'edX':
09e893c7-7161-4594-879b-22ffe4d26be9-b5eda218224e.small Why Move Towards Cleaner Power
Learn why we need to clean up our power supply, and why is it urgent that we...
3b808491-d3e0-4f74-adc4-ff7a7c5151e5-9e97c6db2d7a.small Creating a Pro-Renewables Environment
Understand the policy, regulatory and fiscal measures that can incentivise renewable...
0869e94c-e342-4edf-b458-453edbb59c9a-ce74f37738b6.small Incorporating Renewable Energy in Electricity Grids
Learn how to manage high shares of variable renewable electricity sources to...
1bda401c-840c-4316-b3b6-e9357f26ad92-b01ec12f25c4.small Analyzing and Visualizing Data with Power BI
Learn Power BI, a powerful cloud-based service that helps data scientists visualize...
6e2a897c-0899-4822-a734-cca41703105b-9b4be36e48b1.small Financial Accounting and Analysis
Understand and analyse a company’s financial statements for informed decision...

© 2013-2017