Strategic Social Media Marketing

Barbara Bickart, BUx

Learn how to drive social media engagement by linking strategy and tactics and measuring results.

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

Understanding social media is crucial for product managers who will be operating in a digital environment. Product managers will learn how to use social media conversations to inform their decision-making and how to leverage social media to promote their products, services and the brand. Additionally, learners will gain an understanding of how social media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

What will you learn

  • How to develop a social media marketing strategy
  • How to develop and deliver content that engages consumers and is strategically integrated across platforms
  • How to measure the effectiveness of social efforts
  • How social media can be used to listen to consumers, monitor their behavior, and engage them in co-creation of products and services
  • How to manage social media

Сессии:
  • 17 апреля 2018
Характеристики онлайн курса:
  • Бесплатный:
  • Платный:
  • Сертификат:
  • MOOC:
  • Видеолекции:
  • Аудиолекции:
  • Email-курс:
  • Язык: Английский Gb

Отзывы

Пока никто не написал отзыв по этому курсу. Хотите быть первым?

Зарегистрируйтесь, чтобы оставить отзыв

Ещё курсы на эту тему:
459e3763-8724-4f36-9e99-387d55b0dbf5-c49027e02ae1.small Strategic Social Media Marketing
Learn how to drive social media engagement by linking strategy and tactics and...
C2f40fe6-7bcf-45f5-b1bc-e906563c1f3d-fab080b435e2.small Strategic and Transformational IT
Learn about the explosion of technologies that are transforming business and...
Io-management International Organizations Management
This course provides an overview of the management challenges international...
Socialnetwork Social Network Analysis
This course will use social network analysis, both its theory and computational...
27854_4103_4 Digital Marketing: 11 Steps to Be a Lead & Sales Machine
Become a Strategic Marketer with 31+ Hours of Training on Social Media, Analytics...
Ещё от edX:
8d384724-c109-45d4-9a92-7920d3f74ef5-9932dc2a5da6.small Introduction to Water and Climate
Water is a crucial element in climate and for society. Find out about the latest...
F93eb1c8-0d99-4fbf-b702-d0027307774c-618eacca3e85.small Introduction to Solid State Chemistry
Learn chemical principles by examining materials with examples from energy generation...
896f6184-731a-4dae-9e53-ef7a83e5606d-44cc3c494336.small Principles of Biochemistry
This introduction to biochemistry explores the molecules of life, starting at...
Bb18c710-2e6b-4138-9d0c-6be03be32c87-7d9562e5cf4a.small Mechanical Behavior of Materials, Part 1: Linear Elastic Behavior
Explore materials from the atomic to the continuum level, and apply your learning...
09532745-c837-467b-9078-093b8e1265a8-c10901e6fea8.small Supply Chain Analytics
Master and apply the core methodologies used in supply chain analysis and modeling...

© 2013-2017