BE101x: Behavioural Economics in Action

University of TorontoX

Learn to use principles and methods of behavioural economics to change behaviours, improve welfare and make better products and policy.

About this Course

How can we get people to save more money, eat healthy foods and engage in healthy behaviours, and more generally make better choices? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioural economics and allows the student to develop a hands-on approach by learning its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice. In three modules, students will be able to a) explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behaviour change, b) learn how to critique, design and interpret the results of experiments; and c) design nudges and decision-tools to help people make better decisions. Understanding experimental design and interpretation is central to your ability to truly use behavioural economics and will set you apart from people who merely know about the behavioural research. Hence, after the first two weeks of understanding the basic principles, we will devote two weeks to studying experimental design and analysis, and the final two weeks to understanding processes for designing nudges and for helping people make better decisions.

Students will also witness and participate in weekly topical debates on various topics like “does irrationality impact welfare?” or “What strategy is better for improving welfare – nudging or education?” If you’ve been fascinated with the buzz surrounding behavioural economics but are not sure how to actually use it, this course is for you.

Guest Appearances: Several leading scholars, policy makers, businesspeople and authorscommentators will make short appearances in our debate and discussion sections. These guests include Professor Sendhil Mullainathan (Harvard University), Professor John Lynch (University of Colorado), Rory Sutherland (Ogilvy Group), Owain Service (Behavioural Insights Team, UK Cabinet Office), Shankar Vedantam (NPR Columnist and Author – The Hidden Brain), Professors Andrew Ching, Avi Goldfarb, Nina Mazar, and Claire Tsai, Min Zhao (University of Toronto) and many others!

Course Staff

  • Dilip Soman

    Dilip Soman, Professor at the Rotman School of Management, University of Toronto. Dilip does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south.  In his past life, he has degrees in engineering and management, worked in sales and advertising, consulted for several organizations, and taught at Colorado, Hong Kong and now in Toronto. When not working, he spends time on photography, reading, taking weekends seriously and agonizing over successive Indian cricket teams. 

  • Joonkyung (Joon) Kim

    Joonkyung (Joon) Kim is a Ph. D. student at the Rotman School of Management, University of Toronto. She received her Bachelor’s and Master’s degree in business administration from the Seoul National University. She is interested in researching physical and psychological factors which can lead people to change their existing opinion, thinking and behavior.  In her capacity as the head teaching associate for this course, Joon will be leading and moderating discussion boards and will help with generating and curating content. 

Dates:
  • 6 October 2014, 6 weeks
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

Show?id=n3eliycplgk&bids=695438
Included in selections:
NVIDIA
More on this topic:
85290_51db_15 Neil deGrasse Tyson's Online Course: The Inexplicable Universe
Discover all of the universes unique mysteries with expert Neil deGrasse Tyson
15-023js08 Global Climate Change: Economics, Science, and Policy
This class introduces scientific, economic, and ecological issues underlying...
Ku_chem_262x136 001x: The Chemistry of Life
Learn how to generate ideas at the interface between chemistry and biology....
14-01scf11 Principles of Microeconomics (Fall 2011)
14.01 Principles of Microeconomics is an introductory undergraduate course that...
Chinax_part2_listing262x136_1 SW12.4x: China (Part 4): A New National Culture
China's past, present, and future: through history, geography, philosophies...
More from 'Social Sciences':
Regular_f49a040f-8e4b-4f66-ab77-03aac925eaaa Why We Post: the Anthropology of Social Media
Discover the varying uses of social media around the world and its consequences...
Regular_59ff75c1-a1df-40aa-a79e-eb0273464fd9 How to Succeed in Your EPQ: the Nuts and Bolts of Completing Your Project
A short course designed to help students prepare for EPQ qualifications
Regular_ca349a5e-96ee-4d7d-8bd9-3881be0fbfb8 Our Solar System and Beyond: Teaching Primary Science
Improve your knowledge of space science to help you deliver primary science...
Regular_315b07b5-ecbc-46ef-a0ce-a9e551381864 Teaching Practical Science: Biology
Develop practical lessons to help 14-16 year old students understand biology...
Regular_b29e70c2-df5c-4d3d-a3d5-fa8bd54687df The NHS Explained: How the Health System in England Really Works
Get a detailed understanding of the NHS - its inner workings, current and future...
More from 'edX':
Acea3daf-ca58-4998-b08c-ba76b97ce78a-1f1dd684c645.small iLabX – The Internet Masterclass
You want to know how the Internet works? You want to fully understand its mechanisms...
3e923ed8-1743-4a60-9871-d9f838937e1e-dcb18aa309cf.small Gender and Intersectionality
Gender intersects with everything. Using examples from popular culture, classical...
C2750912-8e29-426f-91b8-c03b0dd9ee8f-d3ce8d3f0f02.small Autonomous Mobile Robots
Basic concepts and algorithms for locomotion, perception, and intelligent navigation...
73397b09-f425-4c17-9f8c-b6377dd3da37-4a135f73b38e.small The New World of Arnold Schönberg's Piano Music
This course will introduce you to the solo piano works of Arnold Schönberg ...
Dcbce6da-643b-4e20-a996-de702a8d3b66-dec49be1974e.small Developmental Psychology: A Journey of Growth in Relationships
To what extent are we truly aware of the decisive influence of our relationships...

© 2013-2019