Digital Skills: Digital Marketing

Hanna Pumfrey, Accenture

Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Featured in the UK government’s The Skills Toolkit collection.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Dates:
  • 29 March 2021
  • 1 February 2021
  • 7 December 2020
  • 12 October 2020
  • 17 August 2020
  • 22 June 2020
  • 27 April 2020
  • 2 March 2020
  • 6 January 2020
  • 28 October 2019
  • 2 September 2019
  • 8 July 2019
  • 13 May 2019
  • 18 March 2019
  • 21 January 2019
  • 29 October 2018
  • 3 September 2018
  • 9 July 2018
  • 14 May 2018
  • 19 March 2018
  • 22 January 2018
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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