Digital Skills: Web Analytics

Ashwini Gopu, Accenture

Explore the world of analytics and develop skills to grow your career

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

Featured in the UK government’s The Skills Toolkit collection.

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Dates:
  • 29 March 2021
  • 1 February 2021
  • 7 December 2020
  • 12 October 2020
  • 17 August 2020
  • 22 June 2020
  • 27 April 2020
  • 2 March 2020
  • 6 January 2020
  • 28 October 2019
  • 2 September 2019
  • 8 July 2019
  • 13 May 2019
  • 18 March 2019
  • 21 January 2019
  • 29 October 2018
  • 3 September 2018
  • 9 July 2018
  • 14 May 2018
  • 19 March 2018
  • 22 January 2018
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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