Digital Skills: Web Analytics

Ashwini Gopu, Accenture

Explore the world of web analytics and develop skills to grow your career

What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.

You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Examine the importance of business analytics

As you work your way through the course, you’ll focus on how organisations and individuals can benefit from learning analytics.

Running a successful online business often requires a good working knowledge of web analytics, and here you’ll look at some of the essential processes for measuring objects and outcomes. You’ll also learn how web analytics skills can help you to continually improve your product or business.

Discover the power of web analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and benchmarking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

Learn the basics of how to use Google Analytics

As you round off the course, you will learn how to apply web analytics in a business setting, looking particularly at Google Analytics for beginners. You’ll learn how to use Google web analytics for a variety of business-related tasks.

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Dates:
  • 13 September 2021
  • 19 July 2021
  • 24 May 2021
  • 29 March 2021
  • 1 February 2021
  • 7 December 2020
  • 12 October 2020
  • 17 August 2020
  • 22 June 2020
  • 27 April 2020
  • 2 March 2020
  • 6 January 2020
  • 28 October 2019
  • 2 September 2019
  • 8 July 2019
  • 13 May 2019
  • 18 March 2019
  • 21 January 2019
  • 29 October 2018
  • 3 September 2018
  • 9 July 2018
  • 14 May 2018
  • 19 March 2018
  • 22 January 2018
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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