Managing Innovation: Learning to Prototype for Business

Oliver Winkelmann, St George's, University of London

Create your own prototype

In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

On this course you will learn about different types of prototype you can use to demonstrate a new product, process or service and you will get the opportunity to create your own. You will use the feedback you receive to refine your idea, explore what makes a good pitch and then have a go at pitching your idea.

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

Dates:
  • 9 September 2019
  • 22 April 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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