Digital Media Analytics: Using Data from Owned Media

Sorin Adam Matei, Purdue University

Learn how to evaluate your social media channels

In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.

You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology.

Dates:
  • 8 April 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

More on this topic:
291ed465-7c33-4b3d-b8fb-ffd1f12193a6-18c8d4a03ff8.small Marketing Analytics: Data Tools and Techniques
Learn how to measure, manage and analyze customer data to make effective marketing...
Uvg-logo Understanding Video Games
An 11-lesson course teaching a comprehensive overview of analytical theory pertaining...
B13e2a9c-b94e-4c31-8530-a02d42ae1f1e-aaa6e3cdc4a5.small Introduction to Apache Hadoop
Unlock the power of big data with an overview of Apache Hadoop and get hands...
More from 'Business & Management':
Regular_e16aaa55-5f57-43f6-801f-cccc179f1e21 How to Succeed at: Interviews
This free three week course provides the tools you need to succeed at interviews...
Regular_b86e07ba-7906-4bfa-80b6-bf3e9b3d82bd International Affairs: Globalisation
Explore the pressing topic of globalisation and how it affects economics, politics...
Regular_64916310-5432-4609-b676-d474b6569e2e Mergers and Acquisitions: Accounting Principles
Understand how to apply accounting and tax principles with this final course...
Regular_968073c1-6804-4d8e-a857-a19f0e54d8d9 Digital Skills: Mobile
Learn about mobile design, development and creating mobile experiences, as well...
Regular_ec9329fa-4c3f-459c-abaa-63ffb89bbd46 Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing
How does hotel room pricing affect hotel revenue management? Find out with this...
More from 'FutureLearn':
Regular_e16aaa55-5f57-43f6-801f-cccc179f1e21 How to Succeed at: Interviews
This free three week course provides the tools you need to succeed at interviews...
Regular_a166c8fd-863d-45ee-b7e1-6b47ca5ace16 Caring for Vulnerable Children
Develop an understanding of some of the approaches involved in caring for vulnerable...
Regular_1600e815-e2e8-4317-8c45-bd71860ae926 Dyslexia and Foreign Language Teaching
Gain practical tools and theoretical insights to help dyslexic students learn...
Regular_4b0b0579-ad25-4009-b3d4-b99d91da5870 Functional Programming in Haskell: Supercharge Your Coding
Get an introduction to Haskell, the increasingly popular functional programming...
Regular_1e660a3f-db78-4d89-ae72-4bcbc6ee0c67 Preventing Childhood Obesity: an Early Start to Healthy Living
Prevent childhood obesity by learning about healthy eating, physical activity...

© 2013-2017