The Secret Power of Brands

Robert Jones, UEA (University of East Anglia)

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Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.

You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.

Dates:
  • 12 October 2020
  • 27 April 2020
  • 14 October 2019
  • 24 September 2018
  • 30 October 2017
  • 22 May 2017
  • 26 September 2016
  • 25 January 2016
  • 2 November 2015
  • 1 June 2015
  • 9 February 2015
  • 20 October 2014
  • 24 February 2014
  • 14 October 2013
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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