Understanding Fashion: From Business to Culture

Adrian Kammarti, Institut Français de la mode (IFM)

Discover fashion from both cultural and business perspectives

For almost 150 years, fashion has been a deep cultural mechanism that has transformed almost every part of Western culture.

Under the supervision of Benjamin Simmenauer, with exclusive input from designers like Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs at Chanel, YSL and Hermès, you’ll be introduced to the phenomena of contemporary fashion.

Whether you’re a marketing student or an experienced professional looking to refresh your fashion knowledge, you’ll take a dual approach to the study of fashion and investigate it as both a cultural phenomenon and a creative industry.

This course is designed for:

  • Marketing students or young professionals who want to specialise in fashion.

  • Experienced fashion professionals who want to refresh or increase their knowledge of the field.

  • Present or future fashion entrepreneurs who need a holistic view of the industry’s key success factors.

This course is supported by DEFI.

Dates:
  • 18 November 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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