Digital Analytics Fundamentals

Analytics Academy

This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:
* An overview of today’s digital measurement landscape
* Guidance on how to build an effective measurement plan
* Best practices for collecting actionable data
* Descriptions of key digital measurement concepts, terminology and analysis techniques
* Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

Dates:
  • 8 October 2013, 3 weeks
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

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