This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.
Course highlights include:
* An overview of today’s digital measurement landscape
* Guidance on how to build an effective measurement plan
* Best practices for collecting actionable data
* Descriptions of key digital measurement concepts, terminology and analysis techniques
* Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance