Design Thinking 1: Insights to Inspiration

Jeanne Liedtka, University of Virginia, Darden School of Business Foundation

The Course

Register Here You can take this course for $395.00.

In this five-week, project-based course taught by Darden Professor Jeanne Liedtka, internationally recognized leader in design thinking, you'll lay the groundwork for great ideas, strengthen your innovation mindset and learn research techniques that jumpstart your team's potential for new and inspired ideas. Expect to focus 5-8 hours per week on coursework.

Creative solutions for the future begin with thoughtful insights into the present. This introduction to the design thinking process asks you to identify a human-centered problem to solve and begin as designers do - with the here-and-now needs, desires and behaviors of those who need innovation the most.

You'll craft and carry out a research plan that answers the question "What is?" and follow a guided process of gathering and identifying important insights about the needs and wants of others. You'll use this information to identify the attributes of an ideal solution and hear stories of design thinking at work to inspire ideas for moving your organization forward.

Accelerate Your Skills

  • Approach real-world problems from the point of view of your target audience, no matter how different your perspectives typically are
  • Discover the business and social challenges most likely to yield fruitful ideas
  • Develop an action plan for research and gather feedback for your unique challenges
  • Identify important insights into the needs and wants of others using human-centered and customer-centric tools like journey mapping

The Instructor

Jeanne Liedtka

Professor of Business Administration, Darden School of Business, University of Virginia

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  • Язык: Английский Gb

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