Digital Marketing Training - Social Media Marketing Training

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.

We also offer Facebook Training, Twitter Training, Linkedin Training, SEO Training and more .

• What are the requirements?
  • You will need a current web browser
  • You will need to know how to cut, paste, drag and drop
  • You will need a Gmail account
  • You will need Facebook, Twitter and Linkedin accounts
• What am I going to get from this course?
  • Over 37 lectures and 8.5 hours of content!
  • Why social media matters
  • Using social media for business outreach
  • Social media benefits and drawbacks
  • Overview of key social media tools
  • When to blog, comment or listen.
  • The business case for RSS, blogging and podcasting.
  • How to integrate new media into conventional public relations campaigns.
  • The basics of search engine optimization (SEO).
  • Podcast development, production and distribution.
  • About video-on-demand and webcasts.
  • About social bookmarking and networking.
  • How to use Twitter to track news and build communities.
  • HTML and RSS measurement techniques
  • How to live stream video to the web from any smart phone
  • How to embed photos, videos and PowerPoints from a social network on your website
  • How social media can drive business social responsibility

SECTION 1: Intro

Overview

Promotional Materials

Housekeeping

Social Business

Realistic Objectives

Value Proposition

How did the World Wide Web change the mass media business?

The Business Case

Which one of these statements is false?

Control vs. Credibility

On most corporate websites, there is an inverse relationship between…

Engagement

For the Enterprise

Disruptive Impact

Impact on Reputation

Strategy and Tactics

The homeland/embassy digital strategy argues…

SECTION 2: Hands-On Training

Launch a Blog

Google Analytics

Measure RSS

What is the purpose of Feedburner?

Google Analytics can be used for...

Embed Photos

Embed PowerPoints

The following skills are required to use an embed code.

Custom Newsfeeds

SECTION 3: Mobile

Audio via Mobile

Video via Mobile

Which mobile apps can stream live video and audio to the web?

SECTION 4: Case Studies

US Dept. of Defense Social Media Policy

PSNH Crisis Communications Incident

Toyota.com Live Streams Pruis Reveal

SECTION 5: Wrap Up

SoLoMo

Digital Literacy

Next Steps

SECTION 6: Supplemental Resources

NLRB 1st Report on Social Media

NLRB 2nd Report on Social Media

Future of Social Media Strategy with Brian Solis

Rashmi Sinha on Lead Generation on Slide Share

Eric Schwartzman' Social Media Week Keynote

Philip Galanes on Netiquette

Johns Hopkins & Avery Dennison: Case Study

Social Networks for Internal Business Communications

Haiti Earthquake Crisis Communciations Case Study

FeedBurner Migration Manual